World Thyroid Week 2025: IBSA Italy’s Concrete Commitment to Health and Awareness

From May 19 to 25, World Thyroid Week is celebrated, a significant opportunity to spotlight prevention, diagnosis, and management of thyroid diseases. 

In Italy, it is estimated that over 6 million people live with thyroid disorders, a small but crucial gland for the body’s balance. Despite its widespread nature, it remains essential to promote accurate information: symptoms are often underestimated, diagnoses are delayed, and false myths can hinder effective treatment. 

IBSA Italy has been committed for years to the therapeutic area of Endocrinology, working both through the development of therapeutic solutions and awareness projects aimed at patients and the general public. 

This commitment is renewed – and strengthened – during World Thyroid Week 2025, with an integrated communication approach consisting of several initiatives.

A NEW COMMERCIAL TO RAISE AWARENESS

For World Thyroid Week, IBSA Italy is airing a new commercial focused on thyroid issues, with a simple but direct message: “What if it’s the thyroid?”. The goal is to raise awareness of the importance of recognizing signs, often attributed to other problems, and to encourage targeted screenings. In many cases, a simple blood test can make a difference.

A SPECIAL EPISODE ON LA7

IBSA Italy contributed to an episode of the program “Le parole della Salute”, airing on La7, entirely dedicated to the thyroid. In the studio, Prof. Annamaria Colao and Dr. Maria Grazia Castagna, leading figures in the field of endocrinology and long-time partners of IBSA Italy in awareness-raising activities, were featured. 

Also guesting was Sonia Peronaci, founder of Giallo Zafferano, who presented the cookbook "Dal palato alla tiroide," born from the collaboration with IBSA Italy to promote a healthy and tasty diet, suitable even for those living with thyroid disorders, through the sharing of nutritious recipes. 

The episode aired for the first time on Sunday, May 4, at 11:50 AM on La7 and will be re-broadcast until mid-June. 

IBSA Italy is also featured with opening and closing billboards in all six episodes of the program's first season.

A "THYROID-FRIENDLY" MENU IN THE ANTARES CANTEEN

At the new antares headquarters – recently inaugurated and symbolizing the company’s vision focused on innovation, well-being, and sustainability – the company canteen is also actively participating in Thyroid Week. 

For the occasion, a weekly menu was introduced featuring dishes inspired by the cookbook "Dal palato alla tiroide", designed to be balanced, tasty, and supportive of proper thyroid function. 

This concrete initiative further emphasizes IBSA Italy's commitment to the well-being of its people and the promotion of a healthy lifestyle. 

IBSA SUPPORTS WORLD THYROID WEEK 2025

This year, IBSA reaffirms its commitment to supporting World Thyroid Week, scheduled from May 19 to 25, 2025. The initiative is promoted by the leading Italian Scientific Societies — AME, SIE, AIT, SIEDP, SIGG, AIMN, SIUEC, ETA — and the patient association CAPE, with the patronage of the National Institute of Health (ISS). Its goal is to raise awareness and inform the public about thyroid health. 

The 2025 edition stands out for its innovative approach: at the heart of the debate will be the use of artificial intelligence, with a specific focus on ChatGPT, which is increasingly consulted by patients with thyroid diseases to obtain information and answers. The official Facebook page of World Thyroid Week will be the main channel for collecting patients' questions. The most interesting queries will be analyzed by comparing the answers provided by ChatGPT with comments and explanations from sector specialists, resulting in video interviews that will be shared across the CAPE and Scientific Societies' platforms through targeted communication campaigns.

IBSA participates in this important initiative as a co-sponsor, offering a non-conditional contribution to promote correct and accessible information to all.

IBSA Italy's commitment in the endocrinology area is confirmed as transversal and continuous: from scientific dissemination to health promotion in everyday life, with the aim of always putting the person at the centre.