Personal plans and financial stability are some of the factors that can lead women today to postpone motherhood. Life’s timeline, however, does not always align with biological timing. These reflections also inspired “PreSERVE YOUR FUTURE – Protect Your Reproductive Health” an awareness campaign on Assisted Reproductive Technology (ART), promoted with an unconditional contribution from IBSA Italy. Through a medical van touring five Italian cities, the campaign will offer young women, between 25 and 35, the opportunity to undergo a free AMH test to assess their ovarian reserve, along with an information and counseling session aimed at promoting greater awareness of their reproductive health.