“Wellness on the Road”: the roadshow visiting Italian pharmacies to promote informed nutrition

Looking after one’s wellbeing also involves being able to navigate the wealth of information, dietary habits and solutions best suited to one’s own needs. Along this journey, consulting qualified professionals can help people make more informed and conscious choices.

This is the inspiration behind ‘Wellness on the Road’, a travelling initiative organised by IBSA Italy in collaboration with the Hippocrates pharmacy network, with the aim of raising public awareness of nutrition, dietary supplements and a balanced lifestyle.

The initiative will take the form of a roadshow across five Italian cities – Milan, Turin, Verona, Bologna and Rome – involving a number of selected pharmacies from the network, every Thursday in October 2026. The events are aimed specifically at women who are keen to look after themselves and maintain their mental and physical well-being.

At each stop, a nutritionist will be on hand at the pharmacy to offer free, personalised advice, answer questions and share useful tips on making more informed dietary choices and adopting a balanced lifestyle.

Lafarmacia. Delle Maddalene

The first event in Turin will focus on Vitamin D3 and its benefits.
We look forward to seeing you on Thursday 1 October at Lafarmacia.Delle Maddalene, from 3.30 pm to 7.30 pm, for a free consultation with a nutritionist to discuss diet, prevention and wellbeing.
Do you want to look after yourself and discover the secrets of truly mindful eating?

Book now!

Lafarmacia. Montesanto

The wellness tour continues in Milan! How much do you really know about what your body needs to stay healthy every day? This stop will focus on the benefits of vitamin B12.
We look forward to seeing you on Thursday 8 October at Lafarmacia, Montesanto, from 3.30 pm to 7.30 pm, for a free consultation with a nutritionist.

Book now!

Lafarmacia. Porta Nuova

Next stop: Verona! This event will also focus on vitamin B12 and its benefits for mental concentration.
We look forward to seeing you on Thursday 15 October at Lafarmacia, Porta Nuova, from 3.30 pm to 7.30 pm, for a free consultation with a nutritionist. Bookings open on 2 October.

Reservation will open on October 2nd!

Lafarmacia. Sant'Anna

The wellness tour continues in Bologna!
This event will focus on iron and its role in sport. On Thursday 22 October at Lafarmacia Sant’Anna, from 3.30 pm to 7.30 pm, you can enjoy a free consultation with a nutritionist. Bookings open on 8 October.

Reservation will open on October 8th!

Lafarmacia. Seneca

Wellness on the Road, the mindful nutrition tour, comes to an end in Rome. This stop will focus on melatonin and sleep wellbeing.
On Thursday 29 October at Lafarmacia. Seneca, from 3.30 pm to 7.30 pm, you can enjoy a free consultation with a nutritionist.

Book now!

“Wellness on the Road” forms part of a wider context in which the pharmacy is taking on an increasingly important role as a local hub: an accessible place close to the community, capable of identifying people’s day-to-day needs and facilitating dialogue with healthcare professionals.

The project will also provide an opportunity to promote a sound and informed approach to dietary supplementation, whilst exploring the characteristics of the FilmTec® range of supplements and helping people navigate their different needs and possible solutions. 

Through this initiative, IBSA Italy reaffirms its commitment to fostering new opportunities for dialogue between the public, nutritionists and pharmacists, strengthening collaboration with local community centres and promoting a culture of health based on reliable information, accessibility and greater awareness.