Sport is passion, movement, and competition, but it is also a fundamental means for well-being. Physical activity entails taking care of yourself and your well-being, preventing many diseases, and improving your psychological balance.
For IBSA Italy, promoting sport therefore means giving substance to an important message: health is not just about treatment, but also about everyday choices such as physical activity and adopting a healthy and balanced lifestyle.
Within this context sports partnerships fit in, conceived to promote sports such as basketball and rugby, which are capable of conveying healthy, inclusive, and ethical values, especially to younger generations. This is precisely why the company continues to support athletes with enthusiasm, determination, and a great desire to celebrate their achievements together.


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