IBSA Italy is Unipol Forum’s sponsor

On October 20, Milan's Unipol Forum hosted a press conference organized by IBSA Italy and dedicated to the topic of muscle and joint pain, with the participation of some of the most authoritative experts in the field. 

Moderated by TG5 Mediaset journalist Costanza Calabrese, the meeting offered an in-depth look at the recognition and management of different types of pain, thanks to the contributions of Pierluigi Tettamanti, Surgeon specialized in sports medicine and Head of Medical Services for the Women's National Basketball team, Alessandro Quaglia, Orthopedic and sports traumatologist at the Humanitas Clinical Institute in Rozzano and physician for the F.C. Internazional Milan first team, and Stefano Tonut, player for the Men's National Basketball Team and member of EA7 Emporio Armani Milano. 

A valuable opportunity for discussion that highlighted the importance of a conscious approach to physical exercise and the need to prevent and treat muscle and joint pain and inflammation correctly. Among the most common causes are accidents: according to ISTAT data, approximately 4 million domestic accidents occur in Italy every year, 54% of which are due to accidental falls. These are common and seemingly trivial incidents, but they can cause significant injuries and pain.    

The company's presence went beyond the conference: on October 19 and 20, IBSA Italy was the official sponsor of the Unipol Forum, alongside with one of the most eagerly awaited music events of the year.

This exclusive showcase provided an opportunity to communicate the company's commitment to health and innovation in a new way, through dedicated installations and LED walls that brought the Forum's indoor and outdoor spaces to life: from sport with the Men's and Women's National Basketball teams to authentic beauty with IBSA Derma; from innovative IBSA FilmTec® technology to our long-standing partner, Francesca Rava Foundation.   

An event that combined both scientific rigor and communicative impact, strengthening IBSA's brand awareness through the brand's most representative values: technological innovation, healthy sporting principles such as fair competition, and social responsibility.

Continue here to read the Press Release.