“Tutto un altro Film”: the spotlight turns on erectile dysfunction

Every year in November, the spotlight turns to the international campaign dedicated to men's health. The Movember movement was launched in 2003 to raise awareness of diseases such as prostate and testicular cancer and to promote prevention and early diagnosis of the main diseases affecting men. 

Despite progress in communication and medicine, some topics remain taboo, such as erectile dysfunction: a problem that affects around 3.5 million Italians, but which is still rarely discussed. 

The difficulty in doing so, both for those who suffer from it and for those who should provide information, increases patients' isolation and delays access to effective support pathways. According to the data, as many as 43% of men who experience the first symptoms do not seek specialist help even after three years, with significant repercussions on their self-esteem and their relationship with their partner. Partners are also affected by erectile dysfunction, caught between isolation, feelings of helplessness, and, at times, guilt.

IBSA Italy launches the campaign “Tutto un altro Film”

During Movember, IBSA Italy reaffirms its commitment to Urology with the awareness campaign “Tutto un altro Film” (A Whole New Movie).  

This project invites people to change their perspective, overcome prejudices, and consider erectile dysfunction not as something to be ashamed of, but as a medical condition that can be treated thanks to advances in research and technological solutions. 

Imagining “another movie” for your life as a couple thus becomes not only a message of hope, but also an invitation to talk about it, because improvement is possible. 

IBSA Italy has always been committed to developing innovative therapeutic solutions to improve patients' quality of life, putting people at the center. With this initiative, the company openly expresses its support for couples affected by this issue, breaking the silence and showing how it is possible to live “another story”. Silence is one of the first barriers to break down: talking is and must be the first step towards normalizing the problem and recognizing that, with appropriate treatment, it is possible to improve sexual, emotional, and relational well-being.

The campaign within pharmacies LaFarmacia.

The campaign, launched on November in Rome at the Piazza di Spagna pharmacy, will be visible in approximately 600 pharmacies belonging to the Hippocrates network, which manages LaFarmacia stores.

Dedicated posters will be displayed in the participating stores, and an informative leaflet will be distributed, containing practical advice, guidance on what to do and what to avoid, and insights into the causes and symptoms of erectile dysfunction, with the aim of promoting open and informed communication on the subject.

A message for Movember

With “Tutto un altro Film”, IBSA Italy is participating in the Movember movement, renewing its support for patients affected by erectile dysfunction and confirming its commitment to promoting prevention, dialogue, and awareness on issues that are often difficult to address. 

Because it is precisely those issues considered taboo that require more information, listening, and openness.